Transatlantic Support for Transformation through Attachment, Coaching, and Humanity
A transatlantic scientific initiative mobilizing sport as a psychosocial intervention lever for youth mental health in Morocco.
In partnership with
CDIDE

School of Psychoeducation

Tibu Africa
IUJD
With the financial support of

UdeM International – Université de Montréal



ATTACH Summer School launch ceremony — Casablanca, May 2026
Transatlantic Support for Transformation through Attachment, Coaching, and Humanity
A transatlantic scientific initiative — Sport · Psychoeducation · Mental health
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The project, partners, and vision
Needs, challenges, and opportunities
Pillars, clinical model, and scientific foundations
Quantitative data, fieldwork, and qualitative analysis
University students and strategic partnerships
Implementation phases, outcomes, and investment
Press coverage, bibliography, and call for partners
ATTACH combines Canadian expertise in psychoeducation and attachment theory with Moroccan leadership in community sport to design a hybrid sport-psychoeducation model, culturally adapted.
ATTACH positions sport not only as a tool for physical development, but as a relational and emotional regulation environment, capable of strengthening psychological well-being, social inclusion and gender equality among youth.
Increasing mental health needs among youth in Morocco, with limited access to structured psychosocial interventions.
Growing exposure to social media and cyberbullying, without a psychosocial support safety net.
Low availability of clinically supported and culturally sensitive sport-based intervention models.
Morocco offers a policy environment favorable to sport-based innovation, with an ambitious national strategy launched in 2024.
Strong Moroccan expertise in community mobilization through sport, carried notably by Tibu Africa.
Attachment-based and emotional regulation approaches recognized worldwide, without requiring immediate clinical reform.
Pillars, clinical model, and scientific foundations
Built on attachment between young people, coaches, and support staff.
Integrated directly into daily sports activities.
Social, emotional, and life skills for participating youth.
Co-construction with local partners for maximum relevance.
Transforming the sporting experience into an intentional developmental experience
The Integrated clinical model of sport-based development proposes a structured way of using sport not only as a physical activity, but as a space for relational, psychoeducational and developmental intervention. This model transforms sporting situations experienced by youth into concrete development opportunities, through a clinical reading of lived experience, quality relational presence, and continuous adjustment between the young person and their environment.

Puts the young person in contact with: unpredictability, authentic emotions, cooperation, decision-making, bodily engagement, real challenges and a sense of belonging.
Based on: professional operations, the overall structure and relational schemas.
Development plays out in the balance between: PAD (adaptive potential of the person), PEx (experiential potential of the environment) and fit (dynamic adjustment between the young person, environmental demands and available relational support).
Supporting emotional security, exploration, co-regulation and trust.
Understanding the influence of the group, family, school and environment.
Observing belonging, leadership, implicit norms and emotional contagion.
Read what is being lived in the sporting action.
Transform lived events into learning opportunities.
Modulate the framework, expectations, challenge level and relational support to maintain an optimal zone of development.
Sport as a secure base environment: the coach-athlete relationship as an attachment figure fostering emotional regulation and identity development. T1 items Q13–Q15 (98% perceived respect, 90% perceived interest) empirically confirm this coach-youth attachment quality (Mårs et al., 2024; Davis et al., 2021).
Person-environment interaction approach: the Adaptive Potential of the person (PAD) and the Experiential Potential of the environment (PEx) allow the sport challenge to be adjusted to the young person's resources. Sport becomes a structuring life environment where the use of lived experience transforms each moment into transferable learning (Renou, 2005; OPPQ, 2021).
The sport group as a container for regulation, belonging and co-construction of meaning. The T1 student debrief confirms this mechanism: “group”, “community”, “collectivity” and “strong and rapid bonds” dominate the word cloud. The collective precedes and supports individual learning — it is the primary vector of the ATTACH effect.
Internationally recognized framework positioning sport as a vector of transferable life skills: confidence, connection, character, competence and contribution. 96.4% of T1 youth express the intention to repeat the experience and recommend it (Côté & Vierimaa, 2014; Fraser-Thomas et al., 2025).

Intensive training sessions — 40 hours of psychoeducation and attachment theory

The model is designed to be concrete, transferable, and teachable, allowing coaches to directly integrate psychosocial principles into sports practice.
94.9% favorable responses
5 sites out of 5
Feasibility confirmed
5 cities, 14 pairs
14 of 18 items scored > 4.5/5. Items Q13 “My coach respects me” (98%), Q17 “I would do it again” (91%) and Q18 “I would want other youth to experience this” (92%) confirm a coach-youth attachment quality that goes beyond simple satisfaction.
Conceptual understanding 4.75/5 (100% ≥ 4). Alignment with values 4.70/5. Perceived feasibility (4.18) reflects clarity about implementation conditions — not doubt about the approach.
Pedagogical quality 4.41/5. Intentions 4.38/5. Contextual feasibility 3.43/5 — the only unmet criterion. Clear signal: ready-to-use resources are the priority lever for Phase 2.
Morocco, May 2026 · 5 cities · 1,200 young people reached · 138 surveyed · 29 psychoeducation students · 35 teachers · 30 Tibu Africa coaches
Results from the Q1 Report — Assessment of feasibility, acceptability, and implementation


Field interventions in primary schools — Phase 1, May 2026
The experience is massively positive and homogeneous across all 5 sites. The coach bond (4.84/5) surpasses all other scores — availability, respect, perceived interest at 90–98%. 68% of verbatims from Sidi-Kacem mention friendship: a sign that the project creates connection where it is lacking.
Very solid conceptual adoption (4.75/5). Coaches explicitly name relational schemas and attachment to re-read their practice. Main challenge: moving from theory to concrete application. Key lever: peer exchanges after sessions.
Strong theoretical buy-in (4.41/5) but marked contextual friction (3.43/5). Top need: preparation time. Not a rejection of the approach — a request for the conditions to implement it.


Young participants during interventions in primary schools — Phase 1, 2026
“Psychoeducation, as we experienced it here, should not only be an academic field, but also a genuine tool for social transformation.”
— Mohamed El Amrani, ATTACH 2026 participant, Morocco
Add items capable of breaking the ceiling effect at T2. Investigate the “residual distress” subgroup (17.4% of youth), identifiable via Q4, Q6, and Q7.
Build on the most frequently named lever: peer exchanges after sessions. Implement a lightweight recurring structured debrief system.
Develop ready-to-use resources and short pedagogical sequences. This is the most strategic implementation lever of the entire study.
Add a pre-intervention measure (T0) for coaches and teachers. For youth, a delayed T2 (1 to 3 months) would test the persistence of the relational effect.
Group as container — The collective acted as a space for regulation and belonging. Preserve collective debriefs.
Simplicity as lever — “Simple games,” “importance of simplicity”: impact does not depend on high technical sophistication.
Intercultural reciprocity — “Giving as much as receiving”: ATTACH is a co-learning experience, not a one-way transmission.
The 29 psychoeducation student-interns from the Université de Montréal led sport activities in pairs with Tibu Africa coaches, working with youth across 5 cities. They also administered data collection questionnaires with the youth, directly contributing to the scientific rigor of the T1 Report.
Leading sport activities in pairs with Tibu Africa coaches across all 5 sites.
Administering T1 questionnaires to the 138 youth participants.
Participating in the final collective debrief, a key source of qualitative data for the T1 Report.
A unique and invaluable intercultural field experience.
Development of concrete applied research skills.
Immersion in community intervention at an international scale.
What the student debrief reveals: The student debrief reveals a deeply relational and collective experience. The dominant words — group, human connection, sharing, welcome, adaptation, gratitude — confirm that ATTACH is experienced as a structuring human encounter, not merely a training.


The ATTACH 2026 team — 29 Canadian students, 30 Tibu Africa coaches, and 35 teachers brought together
Implementation phases, outcomes, and investment
Exploration and pilot project: Summer school in Morocco, testing in community sites, feasibility analysis, and initial data collection.
Development and deployment: Model adjustment, expansion to new sites, development of structured training modules.
Evaluation and institutionalization: Rigorous impact evaluation, institutional recognition, creation of a replicable and exportable model.
Psychoeducational expertise, clinical supervision and development of the ATTACH model.
Academic leadership, student training and research design.
Field implementation, cultural adaptation and community mobilization.
Scientifically validated attachment training and knowledge transfer.
Improved emotional regulation and strengthened sense of relational security with significant adults.
Increased engagement and academic perseverance among youth participants.
Better social inclusion, strengthened sense of community belonging.
Increased participation and empowerment of girls in community sport programs.
Beyond youth, ATTACH creates a ripple effect in educational, sports and academic systems — in Morocco, Quebec and internationally.
ATTACH becomes a reference in sport-based psychosocial intervention, adoptable by Ministries of Education, sports federations and NGOs internationally.
Toward a recognized certification for Tibu Africa coaches in sport-based psychoeducation — a sustainable professionalization lever and recognition of practices.
Formal partnerships between the Université de Montréal and Moroccan universities: co-training, co-research and structured student mobility.
ATTACH positions Quebec and Morocco as pioneers of a transatlantic model of cooperation in youth mental health — aligned with the UN SDGs and Morocco's Sport Strategy 2030.
The T1 Report and subsequent waves provide funders, ministries and partners with empirical evidence to justify investment and guide public policy.
Seed funding — 5 sites, 1,200 youth, 35 coaches, 33 teachers. Priority: feasibility and acceptability.
Expansion of sites, structured training modules, delayed T2 measurement. Priority: effectiveness and transfer.
Certification, turnkey resources, institutional adoption. Priority: self-sustainability.
The ATTACH project has benefited from the generous support of Members of the National Assembly of Quebec, who contributed through their discretionary budget. Their commitment reflects a shared vision: making sport a lever for young people’s well-being.



"The first elected official to publicly support the ATTACH project and promote it in Quebec."
"Valuable support for anchoring ATTACH within Quebec’s social development priorities."
"His support reflects the vision of a Quebec where a culture of well-being also comes through sport."
"A strong commitment to the social inclusion of vulnerable youth."
"Her support illustrates the transregional reach of the ATTACH project."
Their confidence in our approach is recognition of the real impact of sport on young people’s mental health.
Press review, bibliography, and call for partners
The ATTACH project has generated broad media coverage in Morocco and Quebec, reflecting international interest in this innovative initiative.
🇲🇦 — "ATTACH: When the sports field becomes a real lab for the soul" — "A child who plays well is above all a child who feels well."
🇲🇦 — "ATTACH, an international Summer School to make sport a lever for youth well-being" — "Crossing academic expertise and field reality between Morocco and Canada."
🇲🇦 — "Launch in Morocco of the ATTACH program by Tibu Africa and the Université de Montréal" — "Sport repositioned as a psychosocial support tool for youth."
🇲🇦 — "Tibu Africa launches the ATTACH program in Casablanca" — "A scalable educational model using sport for psychological and social development."
🇨🇦 — "A project from Varennes unites Quebec and Morocco" — "The first initiative combining Quebec psychoeducation, attachment theory and sport in international cooperation."
🌐 — "ATTACH, an international Summer School" — "Picked up by MSN, the ATTACH project shines internationally."
🇲🇦 — "Press release — Tibu Africa × Université de Montréal" — "A strategic partnership to strengthen youth mental health in Morocco through sport."
🇲🇦 (Arabic) — "Media coverage of the ATTACH project" — Arabic-language media coverage of the ATTACH initiative in Morocco.
🇲🇦 (Arabic) — "International summer school in Morocco adopts sport" — Spotlight on the ATTACH project's international summer school.
🇲🇦 (Arabic) — "Le 360 coverage of the ATTACH project" — Wide media coverage of the ATTACH project in Moroccan media.
Experiences a mental health disorder before age 14.
WHO, 2023; UNICEF, 2022
Coach-youth bond score measured in ATTACH Phase 1 — among the highest in the community sport literature.
T1 Report, 2026
Interventions combining physical activity and secure relationships show effects 2× greater on emotional regulation.
Lubans et al., 2025; García-Hermoso et al., 2024
Feasibility criteria met from the Phase 1 pilot — an exceptional result for a first implementation.
T1 Report, 2026
Bowlby / Ainsworth — The coach as a secondary attachment figure.
Casidy et al. (2024); Felton & Jowett (2020).
Renou, 2005; OPPQ, 2021 — Adjusting the sport challenge to the young person's resources to maximize the developmental experience.
Côté & Vierimaa (2014); Fraser-Thomas et al. (2025) — The 5Cs: confidence, connection, character, competence, contribution.
Sport Strategy 2030 (Reuters, 2024); Mohammed VI Foundation (2022) — An institutional environment favorable to psychosocial innovation.
With 6 out of 7 feasibility criteria met, ATTACH is ready to move from pilot to deployment. Phase 2 builds on the levers precisely identified by the T1 Report.
More comprehensive training adapted to the challenges experienced in 2026: online support modules, individualized mentoring and ready-to-use resources to bring contextual feasibility from 3.43 to ≥ 4.0.
Online pre-modules on psychoeducation foundations before the stay. Training adapted to the concrete challenges experienced during the 2026 project. Structured peer debriefs after each session.
New sports literacy training module for psychoeducation students before their stay in Morocco — to better lead, read and use sport situations as an intervention lever.
Establishment of formal partnerships with Moroccan universities to anchor ATTACH in the local academic fabric and ensure the sustainability of the model.
Development of a multi-stakeholder funding strategy: government funds, international cooperation, foundations and private partners committed to youth and mental health.
youth reached
regions in Morocco
partner countries targeted
(persistence of effect)
Pilot validated: 1,200 youth, 5 cities, 6/7 criteria met, T1 Report published.
Deployment: 1,200 youth, 5 regions, in-depth teacher and coach training, online modules, Moroccan university partnerships, T2 measurement.
Institutionalization: certification, adoption by educational systems, self-sustainability.
ATTACH has proven its feasibility. It reached 1,200 youth, convinced researchers, mobilized elected officials and made headlines on two continents. The next step is you.
Ministries, sports federations, municipalities. You open doors — we bring the model.
Foundations, international cooperation programs, government funds. Every dollar invested directly reaches a youth.
Universities, researchers, graduate students. Co-build the next phase of research with us.
"A child who plays well is above all a child who feels well."