June 2026
ATTACH Project 2026

Transatlantic Support for Transformation through Attachment, Coaching, and Humanity

A transatlantic scientific initiative mobilizing sport as a psychosocial intervention lever for youth mental health in Morocco.


In partnership with


CDIDE


School of Psychoeducation


Tibu Africa


IUJD


With the financial support of

UdeM International – Université de Montréal


ATTACH Summer School launch ceremony — Casablanca, May 2026

ATTACH 2026 Project
ATTACH 2026

Transatlantic Support for Transformation through Attachment, Coaching, and Humanity

A transatlantic scientific initiative — Sport · Psychoeducation · Mental health

1,200 youth reached5 regions in Morocco29 Canadian students · 35 teachers · 30 Tibu Africa coaches
Navigation
Contents

Click on a section to go directly to it.

The project, partners, and vision

Needs, challenges, and opportunities

Pillars, clinical model, and scientific foundations

Quantitative data, fieldwork, and qualitative analysis

University students and strategic partnerships

6. 🗺️ Roadmap & Impact

Implementation phases, outcomes, and investment

Press coverage, bibliography, and call for partners

Section 1
01
Project Overview

The project, the partners, and the vision

Executive Pitch
Sport as a relational ecosystem
Our vision

ATTACH combines Canadian expertise in psychoeducation and attachment theory with Moroccan leadership in community sport to design a hybrid sport-psychoeducation model, culturally adapted.

Our approach

ATTACH positions sport not only as a tool for physical development, but as a relational and emotional regulation environment, capable of strengthening psychological well-being, social inclusion and gender equality among youth.

Section 2
02
Issue & Context

The needs, challenges, and opportunities

Problem Statement
Growing needs, insufficient responses
Mental health in crisis

Increasing mental health needs among youth in Morocco, with limited access to structured psychosocial interventions.

Cyberbullying

Growing exposure to social media and cyberbullying, without a psychosocial support safety net.

Lack of a model

Low availability of clinically supported and culturally sensitive sport-based intervention models.

Opportunity
A favorable context for innovation
Sport Strategy 2030

Morocco offers a policy environment favorable to sport-based innovation, with an ambitious national strategy launched in 2024.

Field expertise

Strong Moroccan expertise in community mobilization through sport, carried notably by Tibu Africa.

International recognition

Attachment-based and emotional regulation approaches recognized worldwide, without requiring immediate clinical reform.

Section 3
03
The ATTACH model

Pillars, clinical model, and scientific foundations

The solution
The four pillars of the ATTACH model
Secure relationships

Built on attachment between young people, coaches, and support staff.

Emotional regulation

Integrated directly into daily sports activities.

Skills development

Social, emotional, and life skills for participating youth.

Cultural adaptation

Co-construction with local partners for maximum relevance.

Clinical model
Integrated clinical model of sport-based development

Transforming the sporting experience into an intentional developmental experience

The Integrated clinical model of sport-based development proposes a structured way of using sport not only as a physical activity, but as a space for relational, psychoeducational and developmental intervention. This model transforms sporting situations experienced by youth into concrete development opportunities, through a clinical reading of lived experience, quality relational presence, and continuous adjustment between the young person and their environment.

An approach grounded in three pillars
1. Sport as an experiential space

Puts the young person in contact with: unpredictability, authentic emotions, cooperation, decision-making, bodily engagement, real challenges and a sense of belonging.

2. A psychoeducational structure

Based on: professional operations, the overall structure and relational schemas.

3. A clinical core of adjustment

Development plays out in the balance between: PAD (adaptive potential of the person), PEx (experiential potential of the environment) and fit (dynamic adjustment between the young person, environmental demands and available relational support).

Three clinical lenses for understanding the sporting experience
🔗 Attachment

Supporting emotional security, exploration, co-regulation and trust.

🔄 Systemic approach

Understanding the influence of the group, family, school and environment.

👥 Group dynamics

Observing belonging, leadership, implicit norms and emotional contagion.

The key role of the psychoeducator-coach
👁️ Observe

Read what is being lived in the sporting action.

Use

Transform lived events into learning opportunities.

🎯 Adjust

Modulate the framework, expectations, challenge level and relational support to maintain an optimal zone of development.

Concrete outcomes for youth
relational securityemotional regulationsocial skillspositive identityengagementresiliencetransfer of learning to other life settings
Who is this model for?
  • Schools
  • Sports organizations
  • Coaches and practitioners
  • Psychoeducators and psychosocial professionals
  • Universities and training institutions
  • Community and international partners
Theoretical foundations
A model grounded in science
Attachment theory (Bowlby/Ainsworth)

Sport as a secure base environment: the coach-athlete relationship as an attachment figure fostering emotional regulation and identity development. T1 items Q13–Q15 (98% perceived respect, 90% perceived interest) empirically confirm this coach-youth attachment quality (Mårs et al., 2024; Davis et al., 2021).

Systemic contribution — PAD/PEx Model

Person-environment interaction approach: the Adaptive Potential of the person (PAD) and the Experiential Potential of the environment (PEx) allow the sport challenge to be adjusted to the young person's resources. Sport becomes a structuring life environment where the use of lived experience transforms each moment into transferable learning (Renou, 2005; OPPQ, 2021).

Group theory and collective dynamics

The sport group as a container for regulation, belonging and co-construction of meaning. The T1 student debrief confirms this mechanism: “group”, “community”, “collectivity” and “strong and rapid bonds” dominate the word cloud. The collective precedes and supports individual learning — it is the primary vector of the ATTACH effect.

Positive Youth Development through sport (PYD)

Internationally recognized framework positioning sport as a vector of transferable life skills: confidence, connection, character, competence and contribution. 96.4% of T1 youth express the intention to repeat the experience and recommend it (Côté & Vierimaa, 2014; Fraser-Thomas et al., 2025).

Intensive training sessions — 40 hours of psychoeducation and attachment theory

The model is designed to be concrete, transferable, and teachable, allowing coaches to directly integrate psychosocial principles into sports practice.

Section 4
04
Results — Phase 1

Quantitative data, fieldwork, and qualitative analysis

Results — Phase 1
What the data says: a pilot that delivers on its promises
4.84/5
Coach-youth bond

94.9% favorable responses

99.7%
Questionnaire completion

5 sites out of 5

6/7
Pilot criteria met

Feasibility confirmed

138
Youth reached

5 cities, 14 pairs

🎯 Youth: massively positive experience

14 of 18 items scored > 4.5/5. Items Q13 “My coach respects me” (98%), Q17 “I would do it again” (91%) and Q18 “I would want other youth to experience this” (92%) confirm a coach-youth attachment quality that goes beyond simple satisfaction.

🏋️ Tibu coaches: solid adoption, field-level clarity

Conceptual understanding 4.75/5 (100% ≥ 4). Alignment with values 4.70/5. Perceived feasibility (4.18) reflects clarity about implementation conditions — not doubt about the approach.

🏫 Teachers: strong buy-in, targeted contextual friction

Pedagogical quality 4.41/5. Intentions 4.38/5. Contextual feasibility 3.43/5 — the only unmet criterion. Clear signal: ready-to-use resources are the priority lever for Phase 2.

Q1 Report — 2026
Phase 1 — What the field taught us

Morocco, May 2026 · 5 cities · 1,200 young people reached · 138 surveyed · 29 psychoeducation students · 35 teachers · 30 Tibu Africa coaches

Results from the Q1 Report — Assessment of feasibility, acceptability, and implementation

Field interventions in primary schools — Phase 1, May 2026

Q1 Report — Qualitative Analysis
What the youth, coaches, and teachers experienced
🧒 The young people (n=138)

The experience is massively positive and homogeneous across all 5 sites. The coach bond (4.84/5) surpasses all other scores — availability, respect, perceived interest at 90–98%. 68% of verbatims from Sidi-Kacem mention friendship: a sign that the project creates connection where it is lacking.

🏃 Tibu coaches (n=20)

Very solid conceptual adoption (4.75/5). Coaches explicitly name relational schemas and attachment to re-read their practice. Main challenge: moving from theory to concrete application. Key lever: peer exchanges after sessions.

🏫 Teachers (n=33)

Strong theoretical buy-in (4.41/5) but marked contextual friction (3.43/5). Top need: preparation time. Not a rejection of the approach — a request for the conditions to implement it.

Young participants during interventions in primary schools — Phase 1, 2026

“Psychoeducation, as we experienced it here, should not only be an academic field, but also a genuine tool for social transformation.”

— Mohamed El Amrani, ATTACH 2026 participant, Morocco

T1 Report — Implications
What T1 requires for what comes next
4 recommendations for Phase 2
For youth

Add items capable of breaking the ceiling effect at T2. Investigate the “residual distress” subgroup (17.4% of youth), identifiable via Q4, Q6, and Q7.

For coaches

Build on the most frequently named lever: peer exchanges after sessions. Implement a lightweight recurring structured debrief system.

For teachers

Develop ready-to-use resources and short pedagogical sequences. This is the most strategic implementation lever of the entire study.

For the research design

Add a pre-intervention measure (T0) for coaches and teachers. For youth, a delayed T2 (1 to 3 months) would test the persistence of the relational effect.

What the student debrief reveals

Group as container — The collective acted as a space for regulation and belonging. Preserve collective debriefs.

Simplicity as lever — “Simple games,” “importance of simplicity”: impact does not depend on high technical sophistication.

Intercultural reciprocity — “Giving as much as receiving”: ATTACH is a co-learning experience, not a one-way transmission.

Section 5
05
Team & Partners

University students and strategic partnerships

University students
Students at the heart of the scientific approach

The 29 psychoeducation student-interns from the Université de Montréal led sport activities in pairs with Tibu Africa coaches, working with youth across 5 cities. They also administered data collection questionnaires with the youth, directly contributing to the scientific rigor of the T1 Report.

Their role in Phase 1

Leading sport activities in pairs with Tibu Africa coaches across all 5 sites.

Administering T1 questionnaires to the 138 youth participants.

Participating in the final collective debrief, a key source of qualitative data for the T1 Report.

Their key learnings

A unique and invaluable intercultural field experience.

Development of concrete applied research skills.

Immersion in community intervention at an international scale.

What the student debrief reveals: The student debrief reveals a deeply relational and collective experience. The dominant words — group, human connection, sharing, welcome, adaptation, gratitude — confirm that ATTACH is experienced as a structuring human encounter, not merely a training.

The ATTACH 2026 team — 29 Canadian students, 30 Tibu Africa coaches, and 35 teachers brought together

Section 6
06
Roadmap & Impact

Implementation phases, outcomes, and investment

Roadmap
Three Implementation Phases (2026–2030)
1
Phase 1 — 2026

Exploration and pilot project: Summer school in Morocco, testing in community sites, feasibility analysis, and initial data collection.

2
Phase 2 — 2027–2028

Development and deployment: Model adjustment, expansion to new sites, development of structured training modules.

3
Phase 3 — 2029–2030

Evaluation and institutionalization: Rigorous impact evaluation, institutional recognition, creation of a replicable and exportable model.

Strategic Partnerships
A Complementarity of Expertise
Strategic partnerships
Complementary expertise
Centre Des Ils & Des Elles (CDIDE)

Psychoeducational expertise, clinical supervision and development of the ATTACH model.

Université de Montréal

Academic leadership, student training and research design.

Tibu Africa (Morocco)

Field implementation, cultural adaptation and community mobilization.

IUJD

Scientifically validated attachment training and knowledge transfer.

Outcomes
Expected impact for young people
🧠 Psychological well-being

Improved emotional regulation and strengthened sense of relational security with significant adults.

🏫 School engagement

Increased engagement and academic perseverance among youth participants.

🤝 Social inclusion

Better social inclusion, strengthened sense of community belonging.

👧 Gender equality

Increased participation and empowerment of girls in community sport programs.

Systemic impacts
Impact for systems and partners

Beyond youth, ATTACH creates a ripple effect in educational, sports and academic systems — in Morocco, Quebec and internationally.

An exportable pedagogical model

ATTACH becomes a reference in sport-based psychosocial intervention, adoptable by Ministries of Education, sports federations and NGOs internationally.

Certification training for coaches

Toward a recognized certification for Tibu Africa coaches in sport-based psychoeducation — a sustainable professionalization lever and recognition of practices.

Bilateral university anchoring

Formal partnerships between the Université de Montréal and Moroccan universities: co-training, co-research and structured student mobility.

Scientific diplomacy through sport

ATTACH positions Quebec and Morocco as pioneers of a transatlantic model of cooperation in youth mental health — aligned with the UN SDGs and Morocco's Sport Strategy 2030.

Evidence for decision-makers

The T1 Report and subsequent waves provide funders, ministries and partners with empirical evidence to justify investment and guide public policy.

Investment
Budget Structure — Population and Phase Approach
Distribution by phase (2026–2030)
01
Phase 1 — 2026 (T1 pilot)

Seed funding — 5 sites, 1,200 youth, 35 coaches, 33 teachers. Priority: feasibility and acceptability.

02
Phase 2 — 2027–2028 (Scale-up)

Expansion of sites, structured training modules, delayed T2 measurement. Priority: effectiveness and transfer.

03
Phase 3 — 2029–2030 (Institutionalization)

Certification, turnkey resources, institutional adoption. Priority: self-sustainability.

Acknowledgements
Thank you to our partner MPs

The ATTACH project has benefited from the generous support of Members of the National Assembly of Quebec, who contributed through their discretionary budget. Their commitment reflects a shared vision: making sport a lever for young people’s well-being.

Ms. Suzanne Roy — MNA for Verchères · Former Minister of Families · Minister responsible for Montérégie

"The first elected official to publicly support the ATTACH project and promote it in Quebec."

Mr. Jean Boulet — MNA for Trois-Rivières · Minister of Labour · Minister responsible for Canadian Relations

"Valuable support for anchoring ATTACH within Quebec’s social development priorities."

Mr. Mathieu Lacombe — MNA for Papineau · Minister of Culture and Communications

"His support reflects the vision of a Quebec where a culture of well-being also comes through sport."

Ms. Chantal Rouleau — MNA · Minister responsible for Social Solidarity and Community Action · Minister responsible for the Metropolis and the Montreal region

"A strong commitment to the social inclusion of vulnerable youth."

Ms. Kateri Champagne Jourdain — MNA for Duplessis · Minister of Natural Resources and Forests · Former Minister of Families

"Her support illustrates the transregional reach of the ATTACH project."

Their confidence in our approach is recognition of the real impact of sport on young people’s mental health.

Section 7
07
Media & References

Press review, bibliography, and call for partners

Press Review
ATTACH in the Media

The ATTACH project has generated broad media coverage in Morocco and Quebec, reflecting international interest in this innovative initiative.

Perspectives Med

🇲🇦 — "ATTACH: When the sports field becomes a real lab for the soul" — "A child who plays well is above all a child who feels well."

Le Matin

🇲🇦 — "ATTACH, an international Summer School to make sport a lever for youth well-being" — "Crossing academic expertise and field reality between Morocco and Canada."

Le Temps Mag

🇲🇦 — "Launch in Morocco of the ATTACH program by Tibu Africa and the Université de Montréal" — "Sport repositioned as a psychosocial support tool for youth."

Casa24

🇲🇦 — "Tibu Africa launches the ATTACH program in Casablanca" — "A scalable educational model using sport for psychological and social development."

La Relève

🇨🇦 — "A project from Varennes unites Quebec and Morocco" — "The first initiative combining Quebec psychoeducation, attachment theory and sport in international cooperation."

MSN / Le Matin

🌐 — "ATTACH, an international Summer School" — "Picked up by MSN, the ATTACH project shines internationally."

Tibu Africa

🇲🇦 — "Press release — Tibu Africa × Université de Montréal" — "A strategic partnership to strengthen youth mental health in Morocco through sport."

Consonews

🇲🇦 (Arabic) — "Media coverage of the ATTACH project" — Arabic-language media coverage of the ATTACH initiative in Morocco.

Al Mostakbal 24

🇲🇦 (Arabic) — "International summer school in Morocco adopts sport" — Spotlight on the ATTACH project's international summer school.

Le 360

🇲🇦 (Arabic) — "Le 360 coverage of the ATTACH project" — Wide media coverage of the ATTACH project in Moroccan media.

Scientific Foundations
What science says — and what ATTACH confirms
1 in 5 young people

Experiences a mental health disorder before age 14.

WHO, 2023; UNICEF, 2022

4.84 / 5

Coach-youth bond score measured in ATTACH Phase 1 — among the highest in the community sport literature.

T1 Report, 2026

Sport + relationship = result

Interventions combining physical activity and secure relationships show effects 2× greater on emotional regulation.

Lubans et al., 2025; García-Hermoso et al., 2024

6 / 7 criteria

Feasibility criteria met from the Phase 1 pilot — an exceptional result for a first implementation.

T1 Report, 2026

Attachment theory

Bowlby / Ainsworth — The coach as a secondary attachment figure.

Casidy et al. (2024); Felton & Jowett (2020).

PAD/PEx Model

Renou, 2005; OPPQ, 2021 — Adjusting the sport challenge to the young person's resources to maximize the developmental experience.

Positive Youth Development through sport (PYD)

Côté & Vierimaa (2014); Fraser-Thomas et al. (2025) — The 5Cs: confidence, connection, character, competence, contribution.

Moroccan context

Sport Strategy 2030 (Reuters, 2024); Mohammed VI Foundation (2022) — An institutional environment favorable to psychosocial innovation.

Roadmap — Phase 2 Vision
What T1 makes possible — Phase 2 Vision

With 6 out of 7 feasibility criteria met, ATTACH is ready to move from pilot to deployment. Phase 2 builds on the levers precisely identified by the T1 Report.

In-depth teacher training

More comprehensive training adapted to the challenges experienced in 2026: online support modules, individualized mentoring and ready-to-use resources to bring contextual feasibility from 3.43 to ≥ 4.0.

Track 2 — Tibu coach training

Online pre-modules on psychoeducation foundations before the stay. Training adapted to the concrete challenges experienced during the 2026 project. Structured peer debriefs after each session.

Sports literacy for students

New sports literacy training module for psychoeducation students before their stay in Morocco — to better lead, read and use sport situations as an intervention lever.

Moroccan university partnerships

Establishment of formal partnerships with Moroccan universities to anchor ATTACH in the local academic fabric and ensure the sustainability of the model.

Funding and structuring

Development of a multi-stakeholder funding strategy: government funds, international cooperation, foundations and private partners committed to youth and mental health.

Projected Phase 2 Impact (2027–2028)
1,200+

youth reached

5

regions in Morocco

3

partner countries targeted

T2 measured

(persistence of effect)

Roadmap to Impact
1
Phase 1 — 2026

Pilot validated: 1,200 youth, 5 cities, 6/7 criteria met, T1 Report published.

2
Phase 2 — 2027–2028

Deployment: 1,200 youth, 5 regions, in-depth teacher and coach training, online modules, Moroccan university partnerships, T2 measurement.

3
Phase 3 — 2029–2030

Institutionalization: certification, adoption by educational systems, self-sustainability.

Join ATTACH
Let's build Phase 2 together

ATTACH has proven its feasibility. It reached 1,200 youth, convinced researchers, mobilized elected officials and made headlines on two continents. The next step is you.

🏛️ Institutional partners

Ministries, sports federations, municipalities. You open doors — we bring the model.

💰 Funders

Foundations, international cooperation programs, government funds. Every dollar invested directly reaches a youth.

🎓 Academic collaborators

Universities, researchers, graduate students. Co-build the next phase of research with us.

"A child who plays well is above all a child who feels well."